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russklettke.com » Skills & Experiences

russklettke.com

January 2, 2012

Home Cooking vs. Eating Out: It’s Healthier to DIY

Regardless of whether you are eating at a fast food joint or a gourmet-acclaimed restaurant, on the averages you will ingest 55 percent more calories in those places than if you made the meal yourself (source: Center for Science in the Public Interest).

Think about that: you can reduce by half your caloric intake by simply changing how and where you eat. In this article written for Hairloss.com, I boil down the premise of my book, A Guy’s Gotta Eat, the regular guy’s guide to eating smart (DaCapo Press, 2004, with Deanna Conte, MS RD LD). Learn to make a healthy, 15-minute meal at home and you’ll likely eat better and manage your weight more effectively.

Certainly, there will be many occasions when eating out will still be necessary. But if you switch just three or four meals a week to your kitchen, your caloric intake will effectively be reduced and the amount of beneficial nutrients that you consume will increase.

July 13, 2009

Breakfast can be healthy and sweet – and should change from day to day

Writing for a fitness website – in this case, RealJock.com – means thinking beyond the “typical” American lifestyle. This site is for gay guys who are already into being fit, so telling them just to eat breakfast can come come across as pedantic. Many may eat a very balanced diet, but others might be guilty of consuming the same protein powder-fruit smoothie every morning. This article covers the overall importance of the meal, and provides ways to mix it up from day to day. It encourages readers to achieve balance, variety and moderation, challenging an extreme fitness mindset that needs to be reminded how fruits, grains, seeds, nuts and spices are part of what makes for a healthy – and interesting – breakfast. As a nutrition writer, I had to test several of these serving suggestions at home and improved my own habits in the process.

Women, menopause and hair loss – exercise can help

My assignments with HairLoss.com include addressing health and fitness for women who are experiencing alopecia. It’s no small audience: two in seven women over the age of 50 have some degree of alopecia. Is it any surprise that exercise and a balanced diet helps mitigate the effects of the change of life? Learn more about it here.

Hairloss.com launch the largest single portfolio of health and fitness articles I’ve written to date

In development since January 2009, HairLoss.com launched last week with about a dozen of the articles I’ve written for this site. I am the health, fitness and nutrition section writer, with five articles each month on ways to proactively approach wellbeing; each article touches on the relationship between healthy living and alopecia, which includes male pattern baldness as well as other conditions of hair loss in men and women. My profile page is here, and the article currently drawing the most traffic is on yoga for men, a topic near and dear to my lower back.

December 10, 2008

“A Guy’s Gotta Eat, the regular guy’s guide to eating smart”

“A Guy’s Gotta Eat” strives to return sanity to the simple act of eating, emphasizing the ease with which sound nutrition can be achieved within a busy workaday schedule through frozen, canned, dried and fresh produce; whole grain cereals, breads and pastas; leaner cuts of beef, chicken and pork; fish and other seafood; and lower-fat dairy products.

The book features 15-minute recipes using long shelf-life products, ideal for grocery shopping-averse men who are thin on cooking skills – meals that can be faster, tastier, less expensive and far healthier than the drive-by foods ubiquitous in our convenience food culture.  Additionally, it acknowledges certain realities of modern life by providing extensive advice on eating outside the home.

It is available worldwide where books are sold and in more than 100 public library systems in the U.S., Canada and Europe.

From the reviewers of “A Guy’s Gotta Eat”

“‘A Guy’s Gotta Eat’ is a fun, easily digestible book that remains true to the science of health and nutrition. This is not a book about dieting, or a diatribe on what not to eat, but rather a practical guide for men on how to preserve the health, fitness, and attractiveness of youth into later years. As a physician who sees far too many forty-year-old men who have no insight as to why they gained seventeen pounds since graduating from college, I highly recommend this book.”
– David G. Fairchild, M.D., M.P.H., Chief, Division of General Medicine,
Tufts–New England Medical Center

“‘A Guy’s Gotta Eat’ offers common sense advice for the common man.”
– Jay Ablondi, publisher, Club Business International Magazine

“This book is a winner for men who are clueless in the kitchen and very useful for others who want to be more skillful. I enjoyed Russ’s casual style and joking attitudes about the reality of the way men move through the world. The book is filled with hundreds of practical and easy tips and takes the bite out of cooking. Enjoy.”
– Elizabeth Lipski, Ph.D., CCN, author of Digestive Wellness

“Russ Klettke may be onto something. Guys can’t just rely on fast food, processed food, girlfriends’ food.”
– Leslie Garcia, Dallas Morning News

“Even though Klettke is talking about single guys in the book, I think there’s food for thought here for all of us.”
– Marty Meitus, Rocky Mountain News

“It’s not about turning your kitchen into a math or science laboratory,” Klettke said. “It’s about having smart foods in the house that are always going to be convenient to you.”
– Steve Bertrand, Chicago Tribune

“’A Guy’s Gotta Eat’ is going to be a bestseller.”
–Lyle Dean, host of “To Your Health” on WGN-AM Radio (Chicago)

“[Klettke] is not a dietitian, though the book is co-written with one, Deanna Conte of Boston. Nor is he a doctor or health club instructor: Rather, he’s like the guys to whom the book is targeted (with a little more experience), although he gets more exercise than the average guy (he has been a triathlete since 1987). His past work in public relations for major food manufacturers … has offered him a peek behind the curtain of the fast-food industry, which, according to Klettke, battles against a healthy population – especially young guys.”
- Chris McNamera, Chicago Tribune

“As a restaurant reviewer I dine out three to five times a week, but I was able to lose nearly 50 pounds and have kept if off for more than a year by following guidelines similar to Klettke’s.”
-    Rick Karlin, Chicago Free Press

I got a good start with Alton Brown (”Good Eats”) and Rachel Ray and especially Russ Klettke (”A Guy’s Gotta Eat”) and Leslie Revsin (”The Simpler The Better”).
Blogger James Boelter, Omaha, Nebraska, on learning to cook

Skills & Experiences

As a business communicator, Russ Klettke plans, writes and edits content for enterprises and publications. He has extensive experience in employee communications and public relations materials; is adept at web content development; skilled at search engine optimization (SEO); recruits, manages and edits in-office and telecommuting writers. He is also a published author and ghostwriter, and experienced in media relations.

Traditional (print)
• Press materials (news releases, press kits, pitch letters, strategic counsel)

• Newsletters (employee, customer or other constituent audiences)

• Books and brochures

Web (electronic)

• General content

• Web content editor

• SEO (search engine optimization) copy

• Blogs

• News summaries (news aggregation)

Industry experience
• Health, fitness, nutrition and wellness (“A Guy’s Gotta Eat,” research assistant at Northwestern University NIH study, ACE certified fitness trainer, LiveStrong.com/Lance Armstrong-Demand Media, HubPages.com, Giant Bicycles).

• Financial services (Harris Bank, Northwestern Mutual Financial Services, CashNetUSA)

• Manufacturing (Tenneco Automotive, USG Corp., Trane Inc., HPI/Homz)

• Services (APAC Customer Services, SmartBriefs)

• Agencies (Magnani Continuum Marketing, Burson-Marsteller, Karen Novick PR, Golin-Harris Communications, Levy+Associates)

Client List

Ajinomoto

Andersen Consulting (Accenture)

APAC Customer Services

BG+H

Bunge Foods Group

Burson-Marsteller

CashNetUSA.com

Demand Media/LiveStrong.com (Lance Armstrong project)

EZStreet Cold Asphalt

EzLoanLookup.com

Giant Bicycles

Golin/Harris Communications

HairLoss.com

Harris Bank

HomeAnatomy.com

Home Products International

Karen Novick Public Relations

National Restaurant Association

National Society of Genetic Counselors

Northwestern Mutual Financial Services

Magnani Continuum Marketing

McDonald’s Corporation

Miller Brewing Company

The NutraSweet Company

Prevent Blindness America

Secure-i HVR

Silliker Laboratories

SkySite Property

SmartBriefs.com

Tenneco Automotive

Trane

USG

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