A study released by the Society for New Communications Research finds that marketers embrace online news releases for their value at reaching online media, including bloggers, and customers/consumers directly. Traditional PR professionals, by comparison, place greater value on reaching traditional media. Get a seven-page summary of “The ROI of Online Press Releases” from PRWeb here.
“A Guy’s Gotta Eat” strives to return sanity to the simple act of eating, emphasizing the ease with which sound nutrition can be achieved within a busy workaday schedule through frozen, canned, dried and fresh produce; whole grain cereals, breads and pastas; leaner cuts of beef, chicken and pork; fish and other seafood; and lower-fat dairy products.
The book features 15-minute recipes using long shelf-life products, ideal for grocery shopping-averse men who are thin on cooking skills – meals that can be faster, tastier, less expensive and far healthier than the drive-by foods ubiquitous in our convenience food culture. Additionally, it acknowledges certain realities of modern life by providing extensive advice on eating outside the home.
It is available worldwide where books are sold and in more than 100 public library systems in the U.S., Canada and Europe.
From the reviewers of “A Guy’s Gotta Eat”
“‘A Guy’s Gotta Eat’ is a fun, easily digestible book that remains true to the science of health and nutrition. This is not a book about dieting, or a diatribe on what not to eat, but rather a practical guide for men on how to preserve the health, fitness, and attractiveness of youth into later years. As a physician who sees far too many forty-year-old men who have no insight as to why they gained seventeen pounds since graduating from college, I highly recommend this book.”
– David G. Fairchild, M.D., M.P.H., Chief, Division of General Medicine,
Tufts–New England Medical Center
“‘A Guy’s Gotta Eat’ offers common sense advice for the common man.”
– Jay Ablondi, publisher, Club Business International Magazine
“This book is a winner for men who are clueless in the kitchen and very useful for others who want to be more skillful. I enjoyed Russ’s casual style and joking attitudes about the reality of the way men move through the world. The book is filled with hundreds of practical and easy tips and takes the bite out of cooking. Enjoy.”
– Elizabeth Lipski, Ph.D., CCN, author of Digestive Wellness
“Russ Klettke may be onto something. Guys can’t just rely on fast food, processed food, girlfriends’ food.”
– Leslie Garcia, Dallas Morning News
“Even though Klettke is talking about single guys in the book, I think there’s food for thought here for all of us.”
– Marty Meitus, Rocky Mountain News
“It’s not about turning your kitchen into a math or science laboratory,” Klettke said. “It’s about having smart foods in the house that are always going to be convenient to you.”
– Steve Bertrand, Chicago Tribune
“’A Guy’s Gotta Eat’ is going to be a bestseller.”
–Lyle Dean, host of “To Your Health” on WGN-AM Radio (Chicago)
“[Klettke] is not a dietitian, though the book is co-written with one, Deanna Conte of Boston. Nor is he a doctor or health club instructor: Rather, he’s like the guys to whom the book is targeted (with a little more experience), although he gets more exercise than the average guy (he has been a triathlete since 1987). His past work in public relations for major food manufacturers … has offered him a peek behind the curtain of the fast-food industry, which, according to Klettke, battles against a healthy population – especially young guys.”
- Chris McNamera, Chicago Tribune
“As a restaurant reviewer I dine out three to five times a week, but I was able to lose nearly 50 pounds and have kept if off for more than a year by following guidelines similar to Klettke’s.”
- Rick Karlin, Chicago Free Press
I got a good start with Alton Brown (”Good Eats”) and Rachel Ray and especially Russ Klettke (”A Guy’s Gotta Eat”) and Leslie Revsin (”The Simpler The Better”).
Blogger James Boelter, Omaha, Nebraska, on learning to cook
As a business communicator, Russ Klettke plans, writes and edits content for enterprises and publications. He has extensive experience in employee communications and public relations materials; is adept at web content development; skilled at search engine optimization (SEO); recruits, manages and edits in-office and telecommuting writers. He is also a published author and ghostwriter, and experienced in media relations.
Traditional (print)
• Press materials (news releases, press kits, pitch letters, strategic counsel)
• Newsletters (employee, customer or other constituent audiences)
• Books and brochures
Web (electronic)
• General content
• Web content editor
• SEO (search engine optimization) copy
• Blogs
• News summaries (news aggregation)
Industry experience
• Health, fitness, nutrition and wellness (“A Guy’s Gotta Eat,” research assistant at Northwestern University NIH study, ACE certified fitness trainer, LiveStrong.com/Lance Armstrong-Demand Media, HubPages.com, Giant Bicycles).
• Financial services (Harris Bank, Northwestern Mutual Financial Services, CashNetUSA)
• Manufacturing (Tenneco Automotive, USG Corp., Trane Inc., HPI/Homz)
• Services (APAC Customer Services, SmartBriefs)
• Agencies (Magnani Continuum Marketing, Burson-Marsteller, Karen Novick PR, Golin-Harris Communications, Levy+Associates)
Ajinomoto
Andersen Consulting (Accenture)
APAC Customer Services
BG+H
Bunge Foods Group
Burson-Marsteller
CashNetUSA.com
Demand Media/LiveStrong.com (Lance Armstrong project)
EZStreet Cold Asphalt
EzLoanLookup.com
Giant Bicycles
Golin/Harris Communications
HairLoss.com
Harris Bank
HomeAnatomy.com
Home Products International
Karen Novick Public Relations
National Restaurant Association
National Society of Genetic Counselors
Northwestern Mutual Financial Services
Magnani Continuum Marketing
McDonald’s Corporation
Miller Brewing Company
The NutraSweet Company
Prevent Blindness America
Secure-i HVR
Silliker Laboratories
SkySite Property
SmartBriefs.com
Tenneco Automotive
Trane
USG
Schedule – work, family and other demands – is the most common reason for failing to begin or falling out of a healthy fitness routine. Who has time for the gym when everything else in life vies for attention? This article details how to get more done with less time in a health club by cycling through different body parts. Read more here …
By Russ Klettke, ACE-certified fitness trainer and writer
A body of research has emerged that suggests a decline in health and fitness is more a function of lifestyle and social convention than biology. In fact, it’s possible to improve health – even build muscle and bone density, at any age – including up to and over the age of 90. Groundbreaking research under the direction Dr. Maria Fiatarone Singh, professor of Medicine and Sports Science at the University of Sydney (formerly of Tufts University) has found that elderly people, even the 90-plus, can develop muscle and increase bone density through weight-resistance training. Read more here ….
By Russ Klettke, ACE-certified fitness trainer and writer
If you’re like a majority of adult humans, you occasionally experience lower back pain. It may come from exercising, or just simply maneuvering something in a slightly unusual position – for example, lifting a heavy object out of a car trunk. When it happens you know immediately that it will affect you for days or weeks to come. Self management of lower back problems can save time and money – and bring faster relief. Read more here ….
By Russ Klettke, ACE-certified fitness trainer and writer
The time for testosterone has arrived. In other words, men are starting to see testosterone as their fountain of youth, the hormone that can increase muscle size, reduce body fat, increase bone density, promote libido – and bring all the psychological benefits that accompany these things. Fact is, exercise and diet can increase natural testosterone – without the use of steroids, HGH or testosterone patches. Read more here …
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