Pothole.info launches
In time for the annual pothole season, my client has launched Pothole.info, a website/blog on all things pavement. It takes a look at the crumbling infrastructure of America’s highways, roads, streets and bridges – why this is happening, how it affects us and what can be done about it.
Since going to work on this as a primary website content writer in 2009, I have become an asphalt geek. And a bit of an advocate – without proper attention to this huge problem, our economy can be greatly affected in macro as well as on the individual level: damages to cars from pothole hits average $400 for every motorist. Add to that slowed traffic and more expensive shipping of all industrial and consumer goods and the costs climb even further.
There are smarter ways to build and repair roads (known as pavement preservation). But it still requires money, an allocation of government dollars to this vital task. To illustrate, consider how a dollar spent on preventive efforts saves $7 in road rebuilding costs. This website is building to become the most complete repository of current news, information and even a little bit of humor on potholes and road preservation.