Web 2.0 continues to unnerve many sectors of corporate communications and marketing. This is not surprising, as it allows and encourages public discussion of an enterprise, good, bad and ugly. Yet the idea of dialog, exchanging ideas to forge better relationships, is as old as Socrates himself. It is the past, present and future of good communications.
Because like it or not, these public discussions are occurring somewhere. Progressive organizations understand that. They join the conversation, listen to what’s being said and provide clear, accurate responses. It’s a reason the word “transparency” is so commonly used today.
In the realm of web content marketing, the enterprise can now efficiently and effectively capture audiences, prospects and customers with information they are seeking on the Internet. Since 2008, the bulk of my work is in web content marketing programs.
I like to make the process smooth and productive. Your newsletters, websites, blogs and other communications need to be well-presented, fair, accurate, convincing and timely. My job is to assist the development of your communications strategies and put them to work. What you get is smart content that fosters productive dialog – and ensures that your messages are conveyed.
If you have questions or comments, please call or send me an e-mail – engage me in a conversation that will inform me even as I share what I know in return.
Russ Klettke graduated from the S.I. Newhouse School of Public Communications at Syracuse University with a degree in magazine journalism and a minor in economics. He has also studied writing at Northwestern University and DePaul University in Chicago, where he lives. His first book, “A Guy’s Gotta Eat, the regular guy’s guide to eating smart” with Deanna Conte, MS RD LD (Marlowe & Co./Da Capo Press, 2004) is available where books are sold and in more than 100 public library systems in the U.S., Canada and Europe.