Web Content
You have a website, employee newsletter, media kit or press materials you need written. Before you begin, make sure you know one of the new rules of PR and marketing:
WEB CONTENT IS KING.
What you say online is what sells your product or service. How you say it is vital to being found in the first place.
Your next customer is going to find you from down the street or halfway around the world if your website works. They’ll decide to buy based on the superior products or services you provide. But for them to find you, your copy needs to be crafted to take advantage of natural search, i.e., how Google and Yahoo rank you for keyword searches. Your content should be:
- Easy to find in a search – because you engage SEO/search engine optimization, copy created according to SEM/Search Engine Marketing strategies
- Easy to read – copy flow that answers questions quickly
- Convincing – the message motivates the reader to take action
My business is to help your enterprise in this essential component of 21st century commerce.
Russ Klettke brings two decades of communications experience in food, telecommunications, manufacturing, consumer packaged goods, health and fitness, regulatory affairs, construction, financial services, real estate, employee communications, university research, home design, video surveillance, crisis management, search engine optimization (SEO), old media marketing, news aggregation, environmental enterprise, philanthropy communications and grassroots political advocacy. And I’m always ready to jump into something new.
A NOTE ON WORKING WITH FREELANCE WRITERS. By nature, we tend to be a quirky bunch. Nothing wrong with that – it’s part of how we bring creativity to the table. You just need to look for quirkiness that you can manage. Consider: has your writer worked on the editorial/management side, thus able to understand business imperatives? Better, can your writer adhere to and even formulate overall communications strategies?
This economic downturn is going to knock out a lot of players – you want to be among the survivors who thrive in the recovery. Using the best, strategically written content in the digital age is simply taking advantage of the most powerful tool in marketing today.
Contact: RussKlettke@Gmail.com; 773-561-1061