russklettke.com

March 18, 2010

Mix up your cardio workouts for better results

As a health, fitness and nutrition writer, I am often asked by editors to highlight a particular mode of exercise or food or diet in an article, picking it apart for pros, cons, the biological science behind it and the research that shows it works. That’s the nature of how-to health writing – the reader expects to learn something new upon which they can act.

The challenge is that proactive health is never achieved with one solution. In fact, the basis of physical and mental vitality is best summarized by three words: balance, variety and moderation.

I tried to take that approach with this article on cardiovascular modalities (treadmills, elliptical machines, stair climbers and stationary bikes). Each has its advantages, but to use just one to the exclusion of the others would be folly. This article for client HairLoss.com instead stresses the need to mix it up, to use each of them (in balance with other, non-machine exercise).

December 21, 2009

Handling holiday stress when you’re liberal and family is conservative

Filed under: Health & Fitness Writer — Tags: , , , , — Russ @ 7:31 pm

A particularly important bit of advice from a therapist interviewed for this article on handling stress-filled holidays is how we need to unhook family relationships from holidays. The other thing is how we don’t have to love everything about people (which has a corollary, that we don’t have to hate everything about them as well). Per the website’s fitness emphasis, I also touch on the relationship between interrupted exercise routines and stress.

July 13, 2009

Women, menopause and hair loss – exercise can help

My assignments with HairLoss.com include addressing health and fitness for women who are experiencing alopecia. It’s no small audience: two in seven women over the age of 50 have some degree of alopecia. Is it any surprise that exercise and a balanced diet helps mitigate the effects of the change of life? Learn more about it here.

December 10, 2008

Skills & Experiences

As a business communicator, Russ Klettke plans, writes and edits content for enterprises and publications. He has extensive experience in employee communications and public relations materials; is adept at web content development; skilled at search engine optimization (SEO); recruits, manages and edits in-office and telecommuting writers. He is also a published author and ghostwriter, and experienced in media relations.

Traditional (print)
• Press materials (news releases, press kits, pitch letters, strategic counsel)

• Newsletters (employee, customer or other constituent audiences)

• Books and brochures

Web (electronic)

• General content

• Web content editor

• SEO (search engine optimization) copy

• Blogs

• News summaries (news aggregation)

Industry experience
• Health, fitness, nutrition and wellness (“A Guy’s Gotta Eat,” research assistant at Northwestern University NIH study, ACE certified fitness trainer, LiveStrong.com/Lance Armstrong-Demand Media, HubPages.com, Giant Bicycles).

• Financial services (Harris Bank, Northwestern Mutual Financial Services, CashNetUSA)

• Manufacturing (Tenneco Automotive, USG Corp., Trane Inc., HPI/Homz)

• Services (APAC Customer Services, SmartBriefs)

• Agencies (Magnani Continuum Marketing, Burson-Marsteller, Karen Novick PR, Golin-Harris Communications, Levy+Associates)

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